News overview

New Ad for Flowerbomb

Fashion Artists — News Overview


jun 22 2016


Ten years later, Viktor&Rolf reveal the new advertising for their first fragrance, iconic Flowerbomb. The new image, features model Andreea Diaconu and is shot by friends and longtime collaborators, Inez and Vinoodh. 

Viktor Horsting and Rolf Snoeren on the new visual: "We imagined an image that would be an evolution of the idea of Flowerbomb: a mysterious, slightly surreal, strong and vibrant woman, who has the power to transform anything into something positive and beautiful. The surreal bouquet of flowers on her head is a metaphor for positive thinking."