News overview

Viktor&Rolf at Bread&Butter 2017

Fashion Artists — News Overview

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Bread&Butter by Zalando x Viktor&Rolf

On September 3rd, on the occasion of Bread & Butter 2017, fashion artists Viktor&Rolf showcased a curated Haute Couture show featuring select looks from their 3 most recent collections: "Action Dolls, Haute Couture Autumn/Winter 2017, "Boulevard of Broken Dreams, Spring/Summer 2016" and “Vagabonds, Autumn/Winter 2016". 

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The selection featured pieces that have been crafted with the notion of "conscious design” where elements are scrutinised before being lovingly reworked into a new order. The past is looked at in a new light and used as a stepping-stone for the new, the more durable. Recycling is an important part of this approach. The collections are each created using a multitude of fabrics mixed together: old and new. As such, they highlight the power of transformation, a red thread running through the brand’s fashion history.

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Viktor&Rolf Curated Fashion Show

After the show, Viktor&Rolf previewed its upcoming collaboration with Zalando, which is expected to be released at the beginning of next year. The union with Zalando will be a playful merger of Viktor&Rolf's couture sensibility and sustainable fashion. Viktor&Rolf on sustainability: “For us, Haute Couture has always been a laboratory for experimentation. With the past few Haute Couture collections we have explored creative recycling methods: new, artistic ways to re-use elements from the past to create something new. For instance, fabrics from our own archive of 20 years were woven and patchworked into new materials and volumes; and fragments of existing cocktail and eveningwear were surrealistically reassembled to create new, unexpected shapes."

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"With our upcoming collaboration with Zalando, we are excited to bring forth this spirit of 'sustainable couture' in a bold and accessible way by breathing new life into forgotten garments.”

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VIKTOR&ROLF COUTURE

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VIKTOR&ROLF COUTURE

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VIKTOR&ROLF COUTURE

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VIKTOR&ROLF COUTURE

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VIKTOR&ROLF COUTURE

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VIKTOR&ROLF COUTURE

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VIKTOR&ROLF COUTURE

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VIKTOR&ROLF COUTURE