jun 30 2016
Avant-garde luxury fashion brand Viktor&Rolf, known for its conceptual Haute Couture, will launch its first bridalwear collection in partnership with Justin Alexander, a global name in wedding dress design, on October 2016 during New York Bridal Week.
Viktor&Rolf Mariage represents Viktor&Rolf’s artistic interpretation of bridalwear, adhering to the three key brand pillars: Unexpected Elegance, Conceptual Glamour, and Provocative Couture.
Utilizing the French pronunciation of ‘Mariage,’ the collection name pays homage to the brand’s Parisian fashion home whilst highlighting Viktor&Rolf’s deeply rooted fashion heritage as an Haute Couture Maison. Bridalwear has been a red thread throughout the Maison’s collections, most notably as the focus of Viktor&Rolf’s H&M collaboration in 2006 and for the custom wedding dress designed for Princess Mable of Orange-Nassau.
On the upcoming launch of their new Autunm/Winter 2017 collection, fashion artists Viktor Horsting and Rolf Snoeren state, “We have always been fascinated by wedding dresses. A wedding dress is like a story, a small universe in its own right. It is an icon of one of life’s most precious moments. Each dress in this collection has an individual, autonomous character. Our love for wedding dresses is evident considering the many times we have designed them throughout the years.”
Leveraging Justin Alexander’s decades of bridal industry expertise, the Viktor&Rolf Mariage collection will launch a range of original styles highlighting sculptural and outspoken elements. The range, characterised with its striking detailing and voluminous tulle creations, features Viktor&Rolf's iconic bow signature and opulent handcrafted embroideries, informing a romantic collection of classic and feminine designs with a surreal twist.
Hosting a wide range of bridal lines with consistent brand growth, Justin Alexander makes for the most authentic, skilled and qualified partner to launch the Mariage collection.
“With this exclusive collection, we look forward to bringing Viktor&Rolf’s iconic designs to life and adding another great brand to our portfolio,” shares Justin Warshaw, President of Justin Alexander.
The Viktor&Rolf Mariage Autumn/Winter 2017 Collection can be previewed in Paris during Haute Couture Fashion Week on July 4th-5th by appointment only. Please contact Marina Natalini, Vice President of Sales, at email@example.com for more information.
About Justin Alexander:
Justin Alexander is an award-winning designer and manufacturer of mid to high-end wedding dresses under five collection labels: Justin Alexander, Justin Alexander Signature, Lillian West, Sincerity Bridal, and Sweetheart Gowns. Justin Alexander is a global company with offices in New York City, New Jersey, London, Rotterdam and Hong Kong, and is sold by more than 1,000 authorized retailers worldwide. For more information, please visit: https://www.justinalexanderbridal.com/
Viktor&Rolf is the avant-garde luxury fashion house founded in 1993 by Dutch designers Viktor Horsting and Rolf Snoeren after their graduation from the Arnhem Academy of Art and Design.
Widely recognised and respected for its provocative Haute Couture and conceptual glamour, the house of Viktor&Rolf aspires to create spectacular beauty and unexpected elegance through an unconventional approach to fashion.
Staging signature collections for over twenty years during Paris Fashion Week – ever since the first Haute Couture collection in Spring/Summer 1998 – Viktor&Rolf creations evoke a provocative spirit infused with surreal contrasts.
Viktor&Rolf’s luxury products include an addictive catalogue of fragrances featuring worldwide bestsellers Flowerbomb, Spicebomb and Bonbon.