The film centers around Viktor&Rolf’s avant-garde approach to fashion and is brought to life in New York as iconic looks from fashion artists ‘Viktor Horsting and Rolf Snoeren’s conceptual body of work, installed as life-size cutouts where visitors are encouraged to #StickYourHeadThruTheHole, resulting in playful and conceptual photo opps as if one was part of the Viktor&Rolf fashion show. Collections featured are ‘Attomic Bomb’ (1998), ‘One Woman Show’ (2003), ‘Bedtime Story’ (2005), ‘NO’ (2008) and ‘Cutting Edge Couture’ (2010).
In celebration of its 25th year anniversary, luxury fashion house Viktor&Rolf partner with Visionaire for a short film, and interactive installation at The Gallery at Cadillac House.
New York, September 2018
A short film chronicling 25 years in 25 seconds is conducted as a crash course on Viktor&Rolf’s conceptual fashion. Delve into the laboratory of creative experimentation as viewers are taken through the iconic and surreal universe of Viktor&Rolf.