News overview

VISIONAIRE PRESENTS VIKTOR&ROLF MASTERCLASS

Fashion Artists — News Overview

In celebration of its 25th year anniversary, luxury fashion house Viktor&Rolf partner with Visionaire for a short film, and interactive installation at The Gallery at Cadillac House.

New York, September 2018

A short film chronicling 25 years in 25 seconds is conducted as a crash course on Viktor&Rolf’s conceptual fashion. Delve into the laboratory of creative experimentation as viewers are taken through the iconic and surreal universe of Viktor&Rolf.

The film centers around Viktor&Rolf’s avant-garde approach to fashion and is brought to life in New York as iconic looks from fashion artists ‘Viktor Horsting and Rolf Snoeren’s conceptual body of work, installed as life-size cutouts where visitors are encouraged to #StickYourHeadThruTheHole, resulting in playful and conceptual photo opps as if one was part of the Viktor&Rolf fashion show. Collections featured are ‘Attomic Bomb’ (1998), ‘One Woman Show’ (2003), ‘Bedtime Story’ (2005), ‘NO’ (2008) and ‘Cutting Edge Couture’ (2010).

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