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Viktor & Rolf have compared Haute Couture to a laboratory in which they can freely experiment with
ideas, and in 1998, after five years on the margins, they were finally able to present their first-ever couture collection on a catwalk to an eager audience of prospective buyers and press. This momentous occasion inspired the designers to present a show in which each outfit was a study in the different elements that make up a couture garment: fabric, colour, embroidery, accessory and ornament.