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Viktor&Rolf’s Autumn/Winter 2014 Haute Couture collection is executed entirely in redcarpet - and shown on a red carpet - creating a transformation from carpet to couture. The designs allude to the spontaneous gesture of primitive clothing construction – asymmetric, wrapped, knotted – while blending into classic couture references. Animal skin motifs – leopard, zebra, and giraffe – are executed in shaved and laboriously hand- appliquéd carpet, which takes up to 300 hours per look to complete. The collection forms a surreal reference to fur as camouflage; as an ancient indigenous clothing material, as well as to animal print as the archetypal epitome of glamour.