VIKTOR&ROLF

CONSCIOUS DESIGN

Vagabonds Marijke Aerden Editorial 2

Conscious Design: Creative Principle

After several Haute Couture seasons of exploring elements of recycling and upcycling, Viktor&Rolf have put forward their vision of conscious design: to make more of less. Creating a surreal paradox that underlines the beauty of imperfection and highlights the creative principle of conscious design for meaningful creation.

This conscious approach to design has been extended to their luxury products and brand collaborations.

Fashion artists Viktor Horsting and Rolf Snoeren are rooting for a world that is creative, diverse, and eco-conscious.