Portrait of Viktor Horsting and Rolf Snoeren

A LEGACY OF UNCOMPROMISING VISION​

Viktor&Rolf is an Amsterdam-based fashion house founded in 1993 by Viktor Horsting and Rolf Snoeren, known for blending art and fashion through bold, conceptual designs.​

​For over 30 years, it has challenged convention with sculptural couture, poetic precision and a distinct creative voice always uniting art and fashion. Beyond couture, it has expanded into ready-to-wear, eyewear, bridalwear and fragrances.​

Within a journey developed together with OTB Group — owner of Viktor&Rolf and the international fashion and luxury group behind Diesel, Jil Sander, Maison Margiela and Marni — the Maison continues to pursue its evolution within the international luxury landscape.​

GRADUATION FROM ARTEZ

Viktor Horsting and Rolf Snoeren graduate from the ArtEZ Institute of the Arts in Arnhem, The Netherlands and begin their collaboration.

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FESTIVAL INTERNATIONAL DE MODE, DE PHOTOGRAPHIE ET D'ACCESSOIRES​

Viktor&Rolf win all three top prizes at the prestigious Salon Européen des Jeunes Stylistes in Hyères, France. A pivotal moment that launches their international career.

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L’ HIVER DE L’ AMOUR

First installation presented as part of L’Hiver de l’Amour, an international group exhibition at the Muséed’ArtModerne de la Ville de Paris, in France. The project established Viktor & Rolf as emerging conceptual designers operating at the intersection of fashion and contemporary art.​

L’ APPARENCE DU VIDE

For Spring/Summer 1996, Viktor&Rolf transformed the fashion show into a conceptual installation in Galerie Patricia Dofmann. Instead of live models, gold garment-sculptures were suspended from the ceiling, their presence echoed by black silk organza arranged on the floor like shadows. A soundtrack of children reciting the names of renowned supermodels, offered a reflection on the era’s fascination with fashion personalities and celebrities.​

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VIKTOR&ROLF ON STRIKE

“Viktor&Rolf on Strike”, a conceptual project developed in response to a lack of interest from the fashion industry, in which the designers disseminated a single image throughout the streets of Paris declaring themselves on strike.​

A model lies on a gray surface holding a Viktor & Rolf Le Parfum bottle. The model has dramatic yellow and orange eye makeup, and the image includes a black banner at the bottom with the text 'VIKTOR & ROLF LE PARFUM'.viktor rolf website fashion images

LE PARFUM

Exhibition at Torch Gallery, Amsterdam, The Netherlands. Series of installations including "Le Parfum", a fictional fragrance. A fictional fragrance created as a manifestation of an ambition that became reality a few years later.

FIRST HAUTE COUTURE SHOW

Rather than debuting through the conventions of the runway, Viktor and Rolf chose to present their first couture work within the walls of Galerie Thaddaeus Ropac in Paris, aligning their practice with the language of contemporary art.​

Garments were conceived less as wearable objects and more as sculptural propositions, with each model posing on plinths. This positioning laid the conceptual groundwork for their entry into the official Haute Couture calendar, where their hybrid vision—part performance, part couture—would begin to reshape the codes of fashion shows.​

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FIRST READY-TO-WEAR COLLECTION

This first ready‑to‑wear collection, “Stars & Stripes”, Autumn/Winter 2000, the stars and stripes of the American flag operate as a loaded symbol, pointing not only to a shared cultural imagery but also to the designers’ own ambition to claim a global presence within fashion.​

L'OREAL

In April 2002, Viktor&Rolf signed beauty partnership with L’Oréal, marking the brand’s entry into fragrance. The collaboration allowed the house to expand beyond fashion and build a full creative universe through scent.​

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VIKTOR&ROLF VISION

Viktor&Rolf launched their eyewear category in 2003, introducing opticals and sunglasses that reflect the designers’ couture spirit.​

VIKTOR&ROLF PAR VIKTOR&ROLF PREMIERE DECENNIE

In October 2003, Viktor&Rolf presented their 10th anniversary retrospective exhibition, Viktor&Rolf par Viktor & Rolf: Première Décennie, at the Musée de la Mode et du Textile in Paris.​

The exhibition celebrated a decade of creative work and marked one of the museum’s first major monographic shows.​

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FASHION IN COLORS: VIKTOR&ROLF & KCI

Viktor&Rolf served as guest curators for Fashion in Colors, a major exhibition organized by the Kyoto Costume Institute (KCI) and presented at the National Museum of Modern Art in Kyoto, and later at the Mori Art Museum in Tokyo.​

The exhibition explored the role of color in fashion from the 17th century to the present, grouping more than 90 garments into five color themes: Black, Multicolor, Blue, Red & Yellow, and White.​

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FLOWERBOMB

Viktor&Rolf introduce their first fragrance for woman: Flowerbomb Eau de Parfum.​

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This iconic scent, created by world-renowned perfumers Olivier Polge, Carlos Benaim, Domitille Michalon Bertier, and Dominique Ropion, became a major player in luxury perfumery.​

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The explosion of thousands of flowers gives rise to an ultra-feminine and addictive fragrance. Sculpted like a diamond, the Flowerbomb bottle embodies the explosive power of florals.​

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VIKTOR&ROLF X H&M

Viktor&Rolf partnership with H&M marks one of the earliest and most influential designer collaborations in fashion, helping pioneer a model that made luxury design accessible to a mass audience through limited-edition retail collections.​

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"THE HOUSE OF VIKTOR&ROLF"

15th Anniversary exhibition at the Barbican Art Gallery, London, England, featuring Viktor&Rolf’s work on life-size porcelain dolls, with a 6‑meter‑high dollhouse showcasing 54 miniature looks as its centrepiece, each one replicating a key design from the brand’s collections between 1992 and 2008.​

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PARTNERSHIP WITH OTB

OTB Group, the international fashion and luxury group founded by Renzo Rosso,acquires a 51% majority stake in Viktor&Rolf in 2008, providing the resources and infrastructure to support its global growth. In 2019, OTB increased its shareholding to 70%, and in 2026 completed the acquisition of the remaining shares, becoming the sole ownerof Viktor&Rolf after an 18-year partnership.​

"SPICEBOMB"

Spicebomb Eau de Toilette is Viktor&Rolf’s masculine ode to the iconic Flowerbomb fragrance for women. Crafted by perfumer Oliver Polge, this strong and spicy fragrance is an instant olfactory detonation that is fiery and addictive. The bottle is a powerful grenade that embodies explosive masculinity.​

RETURN TO HAUTE COUTURE

Returns to Haute Couture with the “Zen Garden” collection, after a multi-year hiatus, reigniting a signature conceptual approach.​

"BONBON"

Adorned with its signature pink bow, Viktor&Rolf Bonbon Eau de Parfum evokes a timeless sense of pleasure and indulgence.​

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A tribute to caramel, the fragrance unfolds from a bright, sharp opening into a softer, milkier trail.​

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VIKTOR&ROLF MARIAGE

Viktor&Rolflaunches bridalwear. Blendingcouture artistrywithtimeless glamour, Viktor&Rolf Mariage celebrateseverybridethrough designs thatembodyelegance, individuality, and modern romance.​

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NATIONAL GALLERY OF VICTORIA

Marking the twenty-fifth anniversary in 2017, Viktor&Rolf showcases its spectacular and avant-garde creations in Australia for the first time in an exhibition organised by the National Gallery of Victoria.

VIKTOR&ROLF FASHION ARTISTS 25 YEARS EXHIBITION

Celebrating 25 years of Viktor&Rolf’s work, Viktor & Rolf Fashion Artists 25 Years is curated by Thierry‑Maxime Loriot at the Kunsthal, Rotterdam.​

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COVER COVER BOOK LAUNCH

Cover Cover book launched as a bold visual celebration of Viktor&Rolf’s theatrical fashion, transforming the idea of a book into a sculptural object.​

Designed by Irma Boom and published by Phaidon. ​

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HAUTE COUTURE SS19 ‘FASHION STATEMENTS'

Viktor & Rolf viral Haute Couture Spring/Summer 2019 collection presents oversized, sculptural tulle gowns that serve as backdrops for bold, slogan-like statements.​

By pairing elaborate silhouettes with simple words drawn from the language of social media, the collection treats clothing as direct expression, while highlighting the contrast between expressive couture and everyday communication.​

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FIRST ASIAN EXHIBITION METAFASHION

In Spring 2022 Viktor&Rolf launched the first Asian retrospective exhibition at Shenzhen’s Design Society, China. Entitled ‘MetaFashion’, the exhibition encompassed over 80 Haute Couture creations, curated by Pooky Lee, and exhibition design by Nathalie Crinière.

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HAUTE COUTURE SS23 ‘LATE STAGE CAPITALISM WALTZ'

For the Haute Couture Spring/Summer 2023 collection, Viktor&Rolf presents the iconic show ‘Late Stage Capitalism Waltz’, displaying a parade of gravity defying pieces alluding to the grand tradition and golden days of mid-20th century Couture. ​

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‘FASHION STATEMENTS’, AT KUNSTHALLE IN MÜNCHEN​

Viktor&rolf present a new major retrospective exhibition with their most extraordinary and avant-garde works.​

‘Fashion Statements’ exhibition, curated by Thierry-Maxime Loriot, encapsulates a comprehensive look through the oeuvre of the designers, reflecting the duo’s passions, obsessions, singular vision by displaying more than 100 pieces.​

Staging signature collections for over thirty years during Paris Fashion Week – ever since the first Haute Couture collection in Spring/Summer 1998 – Viktor&Rolf creations evoke a provocative spirit infused with surreal contrasts. Throughout their career, Viktor&Rolf have been identified by their radical conception, pushing the boundaries between art and fashion.

Dutch fashion artists Viktor&Rolf are highly connected to the world of arts and they have participated in numerous exhibitions from prestigious museums across the globe such us 'The Metropolitan Museum of Art', 'Barbican Art Gallery', 'Kyoto Costume Institute', 'Musée de la Mode et du Textile' and the 'National Gallery of Victoria', amongst others. On the occasion of the twenty-fifth anniversary of the fashion house of Viktor&Rolf, the Kunsthal Museum in Rotterdam organized an exhibition in collaboration with the Dutch designers and Canadian curator Thierry-Maxime Loriot. The exhibition ‘Viktor&Rolf: Fashion Artists 25 Years’ shows the elements that make their designs unique in the contemporary fashion world.

Viktor&Rolf is part of the OTB Group