MARIAGE LOOKBOOK SS27

MARIAGE / SS '27

MARIAGE SPRING/SUMMER‘27

FALL/WINTER '26

Viktor&Rolf’s Mariage AW2026 evokes the spark that begins every creation: a bride’s presence, a mood, a detail — the “prompt” that inspires a unique gown. Each design is born of expert tailoring, refined technique, and emotional precision. True to the Couture spirit of the brand, “Mariage Prompt” celebrates the intimate dialogue between imagination and craft, and every wedding dress becomes a personal work of art.

The collection explores bold proportions, elegant lines, and sculptural floral artistry. Silhouettes range from sweeping A-lines and voluminous ballgowns to sleek mermaid shapes and playful high-low skirts. Signature flower motifs appear throughout the designs: oversized roses and glycine blossoms seamlessly flow into statement silhouettes.

The Sparkling Rose Waterfall Mermaid embodies the season’s artistry, where sculpted volants spiral around a handcrafted sparkling rose that blossoms into a dreamy tulle train; other standouts include the Sculptural Bubble Flare, a striking reinterpretation of mid-century glamour, and the Sculpted Pleats A-line, remarkable by the exclusive all over pleated texture.

Crafted in luxurious faille organic cotton, mikados, gazar, organza and soft satin, the pieces are offered in luminous shades ivory that bring depth and warmth. Signature asymmetry and flower embellishments highlight the House’s Couture precision, while voluminous overskirts, detachable trains and hybrid silhouettes introduce versatility for the modern bride.

This collection is produced in partnership with Justin Alexander, an esteemed international bridalwear designer and manufacturer.

SPRING/SUMMER '27

Viktor&Rolf’s Mariage SS2027 collection explores the expressive power of silhouettes. This season, the wedding silhouette is approached as both a form and a feeling — showing how a single line, curve, or fold can carry both structure and sentiment. In the campaign, the mirrored setting becomes a subtle pause: an intimate moment of reflection within the becoming of a bride.

This vision translates directly into the gowns. From signature ballgowns and flowing A‐lines to clean columns, new scooped necklines, romantic curves, and floral abstractions present silhouettes that embody a modern bride’s desires. Crafted in satins, mikado, Italian faille, airy organza, and tulle, the gowns appear luminous and dimensional as light catches their volumes from every angle.

The Blushing Bouquet gowns embody this season’s artistry: flowers – roses, lilies of the valley, dahlias, and anemones – appear to bloom infinitely across the silhouette, as if growing directly from the fabric. The Couture Cloud dresses bring a dreamlike quality to the collection, with couture‐crinkled organza recalling the ephemeral softness of clouds. Completing the narrative, the Floral Devotion ballgown introduces a new scoop neckline paired with a signature tulle skirt, balancing modern elegance with unmistakable Viktor&Rolf romance.

This collection is produced in partnership with Justin Alexander, an esteemed international bridalwear designer
and manufacturer.