DENIM

A structured take on a timeless staple. Inspired by the striking silhouettes of Haute Couture, the new denim collection reimagines everyday wear with bold balloon and square-shaped draping. Crafted from 100% organic cotton, each piece blends artistic expression with effortless style.

Designer Denim for Women

The Art of Denim by Viktor&Rolf

Denim, in the hands of Viktor&Rolf, transcends its familiar form. You know it not merely as a textile, but as a robust canvas awaiting artistic intent. Viktor&Rolf’s couture expertise infuses daily fashion, creating denim to be lived in, designed for movement. We transform denim from a mere wardrobe staple into a powerful statement of luxury denim, meticulously conceptualising each piece with an innovative approach. Experience unexpected elegance woven into every fibre, showcasing our unique interpretation of a material you thought you knew. This is couture reimagined for daily life, where high fashion truly meets your everyday, blurring the lines between the runway and your reality.

From Denim Jeans to Jacket: Architectural Precision in Every Stitch

Each piece of Viktor&Rolf designer denim exhibits architectural precision and conceptual tailoring, combining unconventional elegance with everyday wear. Take, for instance, our multi-layered cropped designer denim jacket; it features a signature layering twist, an intricate detail that elevates a practical item into a sculptural form, perfect for any occasion: from work to dinner or simply walking the dog.

Organic Cotton and Wearable Sculpture

Our designer denim collection is crafted from organic cotton denim, giving an exceptionally soft feel against your skin, blending elegance with wearability. You aren't just wearing denim; the items are a unique piece of wearable art, designed to integrate into your refined world seamlessly. Each piece demonstrates how even the most practical pieces can possess profound artistic merit.

Ready-to-Wear Denim Couture for Every Day

This is a collection where high fashion meets the everyday, staying true to Viktor&Rolf’s signature style—a balance of avant-garde craftsmanship and practicality, proving couture can thrive beyond the runway. Explore these versatile, designed pieces of luxury denim and experience how everyday dressing can truly feel extraordinary.