WORL Dof VR

GRADUATION
FROM ARTEZ

92

Viktor Horsting and Rolf Snoeren graduate from the ArtEZ Institute of the Arts in Arnhem, The Netherlands and begin their collaboration.

WORL Dof VR
Graduation

SALON EUROPEEN
DES JEUNES
STYLISTES

93

Viktor Horsting and Rolf Snoeren graduate from the ArtEZ Institute of the Arts in Arnhem, The Netherlands and begin their collaboration.

Amour

L’ HIVER DE
L’ AMOUR

94

First installation as part of an international group show of contemporary art entitled “L’Hiver de l’Amour” at the Musée d’Art Moderne de la Ville de Paris, France.

Vide

L’ APPARENCE
DU VIDE

95

Exhibition of their SS96 collection in Galerie Patricia Dofmann, containing five gold outfits suspending from the ceiling and five black silk organza laid on the floor appearing as their shadows.

Strike 1

VIKTOR&ROLF
ON STRIKE

Dissemination of this image throughout Paris as a response to the lack of interest of the fashion industry.

March 1996

96

6 1 HERITAGE 1996 October Launch

LE PARFUM

96

Exhibition at Torch Gallery, Amsterdam, The Netherlands. Series of installations including "Le Parfum", a fictional fragrance.

7 1 HERITAGE 1998 January First Haute Couture Show

FIRST
HAUTE COUTURE
SHOW

98

Presented at Galerie Thaddeus Ropac, Paris, France.

8 1 HERITAGE 2000 March First Ready To Wear Collection

FIRST
READY-TO-WEAR
COLLECTION

00

"Stars & Stripes", Autumn/Winter 2000, Paris.

9 1 HERITAGE 2000 Novemeber Viktor Rolf Haute Couture Groninger Museum

VIKTOR&ROLF
HAUTE COUTURE

00

Exhibition at the Groniger Museum, The Netherlands.

10 1 HERITAGE 2002 April Loreal

L'OREAL

02

Viktor&Rolf sign a global beauty contract with L'Oréal.

13 1 HERITAGE 2003 October VIKTORROLF PAR VIKTORROLF PREMIÈRE DÉCENNIE

VIKTOR&ROLF PAR VIKTOR&ROLF
PREMIERE DECENNIE

03

10th Anniversary retrospective exhibition at the Musée de la Mode et du Textile, Paris.

12 1 HERITAGE 2003 July Vision

VIKTOR&ROLF
VISION

03

Viktor&Rolf introduce their exclusive eyewear line, VIKTOR&ROLF VISION.

11 1 HERITAGE 2003 January First Menswear Collection

FIRST MENSWEAR COLLECTION

03

Launch of the "Monsieur" line with a presentation at Pitti Uomo in Florence, Italy.

14 1 HERITAGE 2004 April FASHION IN COLORS VIKTORROLF KCI

FASHION
IN COLORS:
VIKTOR&ROLF & KCI

04

A fashion history exhibition with The Kyoto Costume Institute, curated by Viktor&Rolf and exhibited in Kyoto and Tokyo, Japan.

15 1 HERITAGE 2005 June First pre collection

FIRST PRE-COLLECTION

05

Viktor&Rolf introduce their Pre-collections, Amsterdam, The Netherlands.

16 1 HERITAGE 2005 October Flowerbomb

FLOWERBOMB

First female fragrance.

October 2005

05

17 1 HERITAGE 2006 June ANTIDOTE

"ANTIDOTE"

06

First masculine fragrance.

18 1 HERITAGE VR for HM LANSCAPE

VIKTOR&ROLF ♥ H&M

06

Viktor&Rolf collaborate with H&M on a global fashion collection.

19 1 HERITAGE 2008 Jun Barbican Art Gallery

"THE HOUSE
OF
VIKTOR&ROLF"

15th Anniversary exhibition at the Barbican Art Gallery, London, England.

June 2008

08

20 1 HERITAGE 2008 Jul Viktor Rolf Shu Uemura

VIKTOR&ROLF
FOR SHU UEMURA

08

Collaboration with Shu Uemura for a couture range set of eyelashes.

21 1 HERITAGE 2008 Jul partnership with OTB

PARTNERSHIP
WITH OTB

08

Viktor&Rolf enter into a partnership with OTB, the holding company of Maison Martin Margiela, Marni, Diesel, Staff International and Brave Kid.

22 2 HERITAGE 2009 Sep Eau Mega

"EAU MEGA"

09

Second female fragrance.

24 1 HERITAGE 2010 March FB05

5TH ANNIVERSARY
OF "FLOWERBOMB"

Viktor&Rolf celebrate the 5th Anniversary of "FLOWERBOMB" at Le Meurice, Paris.

March 2010

10

25 1 HERITAGE 2011 October Fairy Tales Forest

“FAIRY TALES”

11

The English edition of "Sprookjes", written and illustrated by Viktor&Rolf.

26 2 HERITAGE 2012 January SPICEBOMB SP

"SPICEBOMB"

12

Second masculine fragrance.

28 1 HERITAGE 2013 December VR Flagship Store Paris

FIRST FLAGSHIP
BOUTIQUE IN PARIS

13

Viktor&Rolf open their first ever flagship boutique in France at 370, rue Saint-Honoré in Paris’ prestigious first arrondissement.

27 1 HERITAGE 2013 July ZEN GARDEN

RETURN
TO HAUTE COUTURE

Viktor&Rolf return to couture with the “Zen Garden” collection.

July 2013

13

29 1 HERITAGE 2014 January BONBON

"BONBON"

The latest female fragrance.

January 2014

14

30 1 HERITAGE 2015 February Fashion Artists Viktor Rolf

FASHION ARTISTS

15

Viktor&Rolf go back to their roots.

33 HERITAGE January 2015 MANIFESTATION IN THE ARTWORLD

THE ARTWORLD

Viktor&Rolf manifestation in the artworld: Creating wearable art with the Haute Couture Spring/Summer 2015 Van Gogh Girls Collection.

January 2015

15

16 1 HERITAGE 2005 October Flowerbomb

NEW ADVERTISING FLOWERBOMB FRAGRANCE

16

Ten years later, Viktor&Rolf reveal the new advertising for their iconic fragrance, Flowerbomb.

32 1 HERITAGE 2016 June Launch of Mariage

VIKTOR&ROLF
MARIAGE

Launch of Viktor&Rolf Mariage.

June 2016

16

Nov1 viktor972x647

NATIONAL GALLERY OF VICTORIA

17

Marking the twenty-fifth anniversary in 2017, Viktor&Rolf showcases its spectacular and avant-garde creations in Australia for the first time in an exhibition organised by the National Gallery of Victoria.

Heritage 25 years fashion artist

VIKTOR&ROLF FASHION ARTISTS
25 YEARS
EXHIBITION

Celebration of 25 years body of work. Vikror&Rolf fashion artist 25 years is curated by Thierry-Maxime Loriot at the Kunsthal in Rotterdam.

May 2018

18

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COVER COVER BOOK LAUNCH

Launch of Cover Cover by Irma Boon. Published by Phaidon

July 2018

18

36 HERITAGE 2019 March Aubade

VIKTOR&ROLF x AUBADE

19

Introduction of Viktor&Rolf x Aubade Capsule collection, an inspired collaboration between modern lingerie experts and avant-garde fashion artists.

V R WIDE HCFS19 229

HAUTE COUTURE SS19 ‘FASHION STATEMENTS'

An investigation into the expressive power of clothing.

January 2019

19

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FLOWERBOMB FRAGRANCES

19

Introduction of Anya Taylor-Joy as the inaugural ambassador of Viktor&Rolf ’s ‘Flowerbomb’ fragances.

38 HERITAGE 2020 January Melissa

V&R X MELISSA

20

Introduction of V&R x Melissa - a collection of shoes and bags crafted out of recyclable plastic and inspired by ‘Patchworks’ Haute Couture SS20 collection.

40 HERITAGE Calida

VIKTOR&ROLF x CALIDA

Introduction of Viktor&Rolf x Calida Capsule collection, a truly green story - a 100% compostable collection for a better world.

May 2020

20

007 INFARED 304 DOUBLE v8 QC F300 master 01

SPICEBOMB INFRARED

Introduction of new male fragrance Spicebomb Infrared.

April 2021

21

Screenshot 2023 03 21 at 16 58 51

V&R FRAGRANCES APAC AMBASSADOR

21

Introduction of Angelababy as Viktor&Rolf Fragrances Brand Ambassador in the Asia-Pacific region.

展览现场 Installation View 83 1 1

FIRST ASIAN EXHIBITION - METAFASHION

In Spring 2022 Viktor&Rolf launched the first Asian retrospective exhibition at Shenzhen’s Design Society, China. Entitled ‘MetaFashion’, the exhibition encompassed over 80 Haute Couture creations, curated by Pooky Lee, and exhibition design by Nathalie Crinière.

April 2022

22

VIR 35257 GOOD FORTUNE HERO 2022 POS WLO EN INT 100 850x850 px 850x850 84750

GOOD FORTUNE

22

Introduction of new Eau de Parfum Good Fortune.

Untitled 3

READY-TO-WEAR COLLECTION

Taking inspiration from Viktor&Rolf’s ‘Haute Fantaisie’ Haute Couture collection, the SS23 Ready To Wear collection translates conceptual Couture glamour into unexpected elegance with a modern and luxurious attitude.

January 2023

23

Photo shared by Viktor Rolf on January 21 2023 tagging emrata and viktorandrolf fragrances

FLOWERBOMB FRAGRANCES

23

Introduction of Emily Ratajkowski as the new face of Viktor&Rolf ’s ‘Flowerbomb’ fragances.

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HAUTE COUTURE SS23 ‘LATE STAGE CAPITALISM WALTZ'

Viktor&Rolf Haute Couture Spring/Summer 2023 presents a parade of dreamy, romantic tulle ballgowns, alluding to the grand tradition and golden days of mid-20th century Haute Couture.

January 2023

23